A Creative Professional
I primarily played the role of art director and worked with a team of designer(s) to accomplish these projects.
Key Roles: Art Director During the summer of 2020, the sales team sought new ways to engage with our clients as we all worked remotely and navigated the new business landscape. We worked with a fulfillment agency to help build two summer-themed ‘at-home’ gift boxes.
In celebration of the yearly iconic tentpole, Ad Sales sends out summer gifts for Shark Week. In this year’s gift, we designed custom Tervis mugs and branded boxes to give the gift that extra Discovery Channel touch. We also designed the email invitation and registration website to sign up for the free gift for our …
Key Roles: Art Direction, Project Management The Cocktails Unknown virtual happy hour was put together during the lockdown in the fall of 2020 to offer an opportunity for our clients to meet Discovery Channel’s top talent virtually; Josh Gates of Expedition Unknown and Josh Gates Tonight. We created an event that mixed his show’s content …
Key Roles: Art Direction, Design, Project Management Coming off the heels of the 2019 Upfront, where I managed and helped create the 25+ large print pieces for the event space, I then extended that artwork to the 2019 Licensing Expo booth, utilizing pre-approved show art and talent shots to help support the Consumer Products group …
Key Roles: Art Direction, Pre-press Production, Design This project was the first planned entirely virtual Upfront event at Discovery, Inc. (2020 was quite the scramble, for obvious reasons). Upfront is the biggest Ad Sales event for every network/entertainment platform to sell most of its inventory to start the sales cycle in May. My role within …
At Discovery Inc, we made a custom sales deck for each priority network. This is an example of the Food Network deck that was used by sales to pitch ideas to clients. It utilized the then-newly released Food Network style guide and played with the animation styles to create original layouts. Each slide was created …
Key Roles: Art Direction, Project Management, Pre-Press Production The Discovery, Inc. 2019 Upfront was held at Alice Tully Hall in New York in late April. With a team of designers, I managed and art directed the creation of 18 street-level posters, 10 internal window posters, 4 double-sided outdoor panels, 12 individually branded step-and-repeats, and one …
Shore Hotel • Santa Monica, California Key Roles: Art Direction, Project Management In 2019, Ad Sales celebrated the biggest tentpole of our flagship network, Discovery Channel, with an intimate themed party to show our appreciation and excitement for all things Shark Week. This event occurred across the street from the beautiful Santa Monica beach and …
Key Roles: Art Director, Pre-Press Designer Winner of a 2023 GDUSA In-House Design Award In this year’s Ad Sales hospitality suite, it was the first year as the new Warner Bros. Discovery. We were merged with another internal creative team and this was the first project I led in project management and art direction. We …
Key Roles: Art Direction, Design, Project Management This sponsorship package merges the HGTV Trends Report and the Food Network’s Trending Eats digital hub to enhance a client’s brand with digital and experiential capabilities. I worked with an Ad Sales Marketing lead to bring this opportunity to life with a mock-up of a possible client mailer …