Key Roles: Design, Copy Writing
Below are examples of how I can take a rough copy from Ad Sales Marketing and lengthy stats from Ad Sales Research to help craft an email that’s both to the point and nuanced to the target’s needs.
Show Sponsorship Opportunities
This is an example of an Ad Sales Marketing’s email to clients to push the sponsorship of Guy Fieri’s new game show, which was a completely different format than his other popular shows and proved to be a blast. As with any freshman series, there can often be some hesitatin among buyers on whether they will get their ROI for their ad buy, so this was meant to highlight the new show in a fun way and offer information for the clients to consider.
2022 Upfront Trade Emails
In April 2022, the merger of Discovery, Inc. and Warner Media closed. As a new company, we had less than one month to combine and unify our brands before the 2022 Upfronts in mid-May. Below is the series we created that aligned with the corporate’s messaging of ‘Our Story Starts With You.’ and was deployed through various B2B trade media.
2022 Run Your Ads on Streaming
After the Upfront season, we crafted this email to focus on selling ad space for the newly combined company’s digital streaming products, discovery+ and HBOMax in 2022. In the streaming world, there are less ads and less predictable viewers with the vast libraries available on our platforms, so this email was crafted to help encourage buyers to know their ad dollars go father on our platforms.
2020 Larger Than Life Campaign
This campaign began as we were scheduled to be at the 2020 Consumer Electronics Show and was meant to be continued as the Upfront 2020’s theme. However, with everything else that was supposed to happen in 2020, it did not. These emails were sent out prior to the live event’s cancellation and were successful in delivery stats.
