Key Roles: Art Direction, Project Management, Pre-Press Production
The Discovery, Inc. 2019 Upfront was held at Alice Tully Hall in New York in late April. With a team of designers, I managed and art directed the creation of 18 street-level posters, 10 internal window posters, 4 double-sided outdoor panels, 12 individually branded step-and-repeats, and one 30-foot window decal of an enormous shark we named Bertha. We leveraged the event’s primary communication designs and language to be amplified throughout the space in one cohesive way so that no one network overpowered another.
